Privacy Policy

Welcome to Floof, the first store in Italy offering original Japanese “Fluffy Pancakes”. Your privacy is important to us. This Privacy Policy explains how we collect, use, protect, and share your personal data, in compliance with Regulation (EU) 2016/679 (“GDPR”) and applicable Italian law.

Data Controller

Polarai S.r.l.
VAT: IT14043700963
Email: info@floof.it

Personal data processed

We collect and process the following personal data:

  • Identifying data (first name, last name)

  • Contact data (email, phone number)

  • Date of birth information (for birthday benefits)

  • Purchase data and points accumulated within the loyalty program

  • Browsing information, where tracking technologies are implemented (see point 5)

Purpose and legal basis of processing

Purpose Legal basis
Managing loyalty program registration Data subject’s consent (Art. 6, para. 1, letter a GDPR)
Granting benefits (discounts, rewards, birthday gifts) Performance of a contract (Art. 6, para. 1, letter b GDPR)
Sending communications related to the program Legitimate interest of the controller (Art. 6, para. 1, letter f GDPR), unless objected
Sending promotional communications Data subject’s consent (Art. 6, para. 1, letter a GDPR)

Processing methods and data retention

Data is processed lawfully, fairly, and transparently, using electronic and/or manual tools.
We retain data only for as long as necessary to fulfil the purposes stated above, or until consent is revoked by the data subject.

Cookies and similar technologies

We do not currently use profiling cookies. Should we implement tracking technologies (e.g. to monitor online access to the loyalty program), we will inform you via a dedicated Cookie Policy and request your consent where required.

Data communication and transfer

Your data will not be sold or transferred to third parties. It may be shared with service providers strictly related to the technical management of the loyalty program (e.g. CRM or marketing automation platforms), always in compliance with GDPR and under appropriate contractual safeguards.
Data will not be transferred outside the European Economic Area unless standard contractual clauses are adopted.

Your rights

You have the right to:

  • Access your data (Art. 15 GDPR)

  • Request rectification or deletion (Art. 16-17 GDPR)

  • Restrict processing (Art. 18 GDPR)

  • Data portability (Art. 20 GDPR)

  • Object to processing (Art. 21 GDPR)

  • Withdraw consent at any time

You can exercise your rights by writing to: info@floof.it
You also have the right to lodge a complaint with the Italian Data Protection Authority.

Changes to this Policy

We reserve the right to update this policy. Any changes will be published on this page with the new update date.

Contact us

If you have any questions, concerns, or requests regarding your privacy, please contact us at info@floof.it. Thank you for the trust you place in Floof. We are excited to welcome you to our fluffy pancake store!

Floof by Polarai S.r.l.
VAT: IT14043700963
info@floof.it